How to Blog for AVON -- Part Two
In my previous post, I gave you some basic information about getting started with an AVON blog. This continuation will give you more detailed information on getting the most out of your blogging experience. The posts in my "How to Blog for AVON" series will pertain to those who choose to use Blogger as their blogging platform. However, you should find that you can apply most of this information and to other blogs or other projects in the future.
A Tour of My AVON Blog
I cannot believe I did not say this in my first post, but please, take a look around my AVON blog!
- A huge winner in my basic blog is the "Featured Post" section. As of right now, I have it set to an advertisement for my AVON Sample Club. I have actually acquired many contacts who would like to be sent free AVON samples from me. (I will admit I have not spent as much time as I intended on fulfilling the sample requests in a timely manner but the fact that people are reaching that section is a great sign!)
- Be sure to include links to important pages at the very top of your blog. Some advanced information about your links will be a part of the next portion of this series. For now at least link to your AVON eStore, from there your customer should be able to easily navigate to the AVON website and to wherever else they want to visit.
- Your AVON eStore
- AVON Coupon Codes (a MUST for AVON Reps to include on their blog)
- Hotlinks to the AVON Brochure and Product Categories
- Complete your Blogger profile with as much or as little information as you would like to share. At the very least, include your name, your picture (use the same picture you have for your AVON eStore), and links to your AVON eStore, your blog, and your social media accounts.
Description, Labels, and Links
Once you are ready to write your blog posts, you will notice that there is a bar on the right hand side of your screen (for Desktop users) with the following options: Labels, Permalink, Search Description and more. This section is very important to helping your blog post get views from those looking for information about AVON.
As far as the Labels section, it is important to include keywords and phrases that you believe people would search for if they were looking to find your post. For example, depending on the type of skincare product you are writing about, you should include some of the following keywords: ANEW, skincare, cream, lotion, serum, Avon products, new, vitamin C, wrinkles, and/or resurfacing fluid. Avoid wasting space with words that search engines ignore including "a", "the", "an", "and", etc.
The Permalink is the "permanent link" to your blog post. Once you have published your blog post, you will not want to make changes to this section as it will reset your search engine ranking for this page. That is bad. You never want to start from the bottom all over again with your posts. Blogger automatically creates a permalink for every single one of your blog posts, but I suggest you change the permalink if it does not contain words that one would use to search for your post. For example, if you are writing your introduction post, you may want your permalink to read "about-avon-rep-jule-leesburg-va." In search, the hyphens will be assumed to be spaces so use them wisely.
Make it a habit to add a few links on your blog posts. For example, if you mention your AVON eStore within your post a few times, create a link to your AVON eStore directly on "eStore" within your post. Only do this once per major keyword. As visitors read your content, they may be inclined to visit the webpage that corresponds with the topic you are discussing. That is the point, right?
The Search Description is basically the blurp that will be seen by someone who is shown your post link in a website search. For my AVON blog posts, I always want to include the main topic of the post, the fact that I am an AVON Rep, and my eStore URL. I have not tracked how well this has been working for me but my blog posts pop up when I do a search for myself as an AVON Rep.
Keep Your Contacts Open & Available
When you are blogging especially for the purposes of increasing your AVON business, it is important to leave information at your readers' fingertips. Make it a habit to be transparent in how your potential customers can keep in touch with you. Always include links to your social media accounts, a link to your AVON eStore, and maybe a little blurb on signing up for AVON at the bottom of your posts. By keeping information at your customers' fingertips, they will be more likely to interact with it. As time goes by, you will find that for every 100 people who view your blog posts, you will probably have around 10 people actually visit your eStore, follow you on social media, etc on average.
Using Your AVON eStore Blog
Like I mentioned in my previous post, AVON eStores are not indexed yet. Anything that you include on your AVON eStore is only viewable by those who reach your website from your www.youravon.com link. You are probably wondering why you should even bother with your AVON eStore blog but once you start using Blogger, adding content to your AVON eStore blog is a piece of cake!
I'm hoping you have actually taken the time to view what is available thru YourAvon.com as far as blogging goes. This is probably why you considered using a secondary blog in the first place. To the naked eye, the blog provided by AVON does not seem to have much functionality. Yes, in a way this is true because the average AVON Rep is not going to know how to effectively use their AVON blog.
Take a second to view my official AVON blog here.
If you have attempted to use your AVON blog before, I will be your eyes just popped out of your head! You may be saying, "HOW IN THE WORLD DID SHE GET PICTURES AND FORMATTING IN HER AVON BLOG?!" It's actually quite simple. When you have created your beautiful blog post in Blogger in the "Compose" mode, click the "HTML" tab in the top left corner. You will see your lovely post converted to HTML format for you!
To transfer this work of art to your AVON eStore blog, simply copy and paste all of that HTML into your AVON blog post. Note: You will not be able to include links on your AVON eStore blog so you will have to temporarily unlink any words you have hyperlinked before copying and pasting from your Blogger blog to your AVON eStore blog. Be sure to add an appropriate blog post title and save. If AVON eStores ever end up getting indexed properly, your eStore will have a huge advantage to those who never bothered adding any content. :)